Privacy Policy | Riad DarTzt

Last Updated: April 2, 2025

1. Introduction

Welcome to dartzt.com (“Website”), the online presence for Riad DarTzt, a holiday rental property in Marrakech. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our Website or communicate with us about our rental property.

We respect your privacy and are committed to protecting your personal data in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR).

2. Data Controller

The data controller responsible for your personal data is:

Mr J Shield
26-30 Cubitt Street
London, WC1X 0LS
United Kingdom

Email: john@matetrcreative.com
Phone: +44 ‭7802 601122‬

3. Personal Information We Collect

We may collect the following types of personal information:

Contact Information: Name, email address, postal address, and telephone number provided through our contact form or subsequent communications.
Booking Information: Dates of stay, number of guests, special requests, and payment information.
Identification Documents: In some cases, we may request copies of photo identification such as passport or driver’s license to verify identity for booking purposes.
Communications: Records of correspondence if you contact us via email, phone, or through our website.
Website Usage Data: Information about how you use our website collected through cookies and similar technologies, including IP address, browser type, referring/exit pages, operating system, date/time stamp, and clickstream data.

4. How We Collect Your Personal Information

We collect your personal information through:

Direct Interactions: When you fill out our contact form, communicate with us by email or phone, or make a booking inquiry.
Automated Technologies: When you navigate our website, we may automatically collect technical data about your equipment, browsing actions, and patterns via cookies and similar technologies. Please see our Cookie Policy for more details.

5. How We Use Your Personal Information

We use your personal information for the following purposes:

To respond to your inquiries and provide information about our rental property
To process and manage your booking
To fulfill our contractual obligations to you
To verify your identity where required
To comply with legal obligations
To improve our website and services
To ensure the security of our website
To analyze website traffic patterns using Google Analytics

6. Legal Basis for Processing

We process your personal information based on the following legal grounds:

Contractual Necessity: Processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract.
Legitimate Interests: Processing is necessary for our legitimate interests, provided those interests are not overridden by your rights and freedoms.
Legal Obligation: Processing is necessary for compliance with a legal obligation.
Consent: Where you have given clear consent for us to process your personal data for a specific purpose.

7. Data Retention

We will retain your personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, including to satisfy any legal, regulatory, accounting, or reporting requirements.

For booking-related information, we typically retain records for 7 years to comply with tax and financial regulations. Identification documents are kept only for the duration necessary to verify your identity and process your booking, and are securely deleted thereafter.

8. Data Sharing and Transfers

We do not sell, trade, or rent your personal information to third parties. We may share your personal information with:

Service Providers: Third-party service providers who perform services on our behalf, such as email service providers or payment processors.
Legal Requirements: When required by law, regulation, legal process, or governmental request.

As the rental property is located in Morocco, some of your booking information may need to be transferred to Morocco for the purpose of managing your stay. Any such transfers will be made in accordance with applicable data protection laws.

9. Data Security

We have implemented appropriate security measures to prevent your personal information from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. Access to your personal data is limited to those employees, agents, contractors, and other third parties who have a business need to know.

10. Your Data Protection Rights

Under the UK GDPR, you have the following rights:

Right to Access: You can request a copy of the personal information we hold about you.
Right to Rectification: You can request that we correct any inaccurate or incomplete personal information.
Right to Erasure: You can request that we delete your personal information in certain circumstances.
Right to Restrict Processing: You can request that we restrict the processing of your personal information in certain circumstances.
Right to Data Portability: You can request that we transfer your personal information to another organization or directly to you.
Right to Object: You can object to our processing of your personal information in certain circumstances.
Rights Related to Automated Decision Making: You have rights related to automated decision making and profiling (though we do not currently employ such processes).

To exercise any of these rights, please contact us using the details provided in the “Data Controller” section.

11. Complaints

If you have concerns about how we handle your personal data, please contact us first so that we can address your concerns. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).

12. Third-Party Links

Our website may include links to third-party websites. Clicking on those links may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The updated version will be indicated by an updated “Last Updated” date at the top of this Privacy Policy. We encourage you to review this Privacy Policy frequently to stay informed about how we are protecting your information.

14. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at: